Your Skin.
Your Glow. Your Freedom.
Natural & certified organic skincare, thoughtfully crafted with powerful Nordic ingredients to nourish, protect and support your skin.
Vegan-Friendly
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COSMOS Certified Natural & Organic
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Cruelty-Free
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Dermatologically Proven
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Vegan-Friendly ∼ COSMOS Certified Natural & Organic ∼ Cruelty-Free ∼ Dermatologically Proven ∼
The ones everyone's loving
Sensitive skin at night needs something that works quietly — no fragrance, no irritants, just gentle, effective care while you sleep.
This night cream is built on an organic aloe vera juice base, providing an immediate calming effect for sensitised skin. Organic jojoba seed oil and organic mango seed butter nourish and soften without heaviness. Red algae extract supports skin comfort throughout the night. Hyaluronic acid delivers lasting hydration without overwhelming delicate skin.
Completely fragrance-free. Dermatologically tested.
Certified COSMOS ORGANIC — the highest level of organic certification available.
Apply 1–3 pumps each evening to cleansed face, neck and décolleté, massaging gently in upward motions.
✓ Soothes and calms sensitive skin
✓ Helps reduce the appearance of redness
✓ Long-lasting overnight hydration
✓ 100% fragrance-free
Certificate: ECOCERT COSMOS ORGANIC
Key Ingredients:
Aloe Vera Juice
Algae
Hyaluronic Acid
Volume 50 ml / 1.69 fl oz
Retinol gets results — but it can also get uncomfortable. Bakuchiol doesn't. This luxurious oil serum delivers the anti-aging benefits your skin craves, without the redness, flaking, or sensitivity that can come with traditional retinol.
Bakuchiol works in harmony with rosehip seed oil to visibly reduce the appearance of fine lines and revive a youthful glow. Seven nourishing botanical oils — strawberry, blueberry, raspberry, evening primrose, and jojoba — leave your skin velvety-soft overnight.
Ideal for mature, dry, dull, or uneven skin. Best used as the final step in your evening routine.
Certificate: ECOCERT COSMOS ORGANIC
Key Ingredients: Bakuchiol, Rosehip Oil, Jojoba Oil, Strawberry Oil, Evening Primrose Oil, Raspberry Oil, Blueberry Oil
✓ Promotes skin's natural renewal
✓ Gentle — no harsh irritation
✓ Reduces appearance of fine lines
✓ Supports elasticity and firmness
Volume 30 ml / 1.01 fl oz
The sunscreen you'll actually keep using.
Most people apply SPF in the morning and forget about it. This compact mineral stick makes reapplication effortless — a few swipes and your skin is protected again from both UVA and UVB rays. Keep one in your bag, your car, or your jacket pocket. When protection is this easy, there's no reason to skip it.
Zinc oxide and titanium dioxide provide high-level mineral SPF50 protection. Organic jojoba oil hydrates and softens. Organic cocoa butter nourishes and protects against dryness. Organic sea buckthorn oil supports skin regeneration. Organic black cumin seed oil soothes and protects sensitive skin.
A light tint blends naturally into the skin for a fresh, even look.
A refreshing mint and green scent with notes of aloe vera, water lily and white florals on a sweet, creamy vanilla base.
✓ SPF50 UVA & UVB protection
✓ Mineral formula — zinc oxide & titanium dioxide
✓ Nourishing organic oils
✓ Compact and easy to use anywhere
⚠️ Warning: This stick does not ensure 100% protection. Extended sun exposure is a serious health risk — avoid it even when using sunscreen.
Key Ingredients: Zinc Oxide · Titanium Dioxide · Jojoba Oil · Cocoa Butter · Sea Buckthorn Oil · Black Cumin Seed Oil
Skin type: All skin types
Concern: Sun care
Weight: 12 g / 0.42 oz
Tired eyes tell a story you'd rather not share.
Late nights, long screen days, or simply the pace of everyday life — the under-eye area shows it first. These cooling hydrogel patches give that delicate skin exactly what it needs: hydration, antioxidant support, and a moment to reset.
Panthenol soothes and conditions the skin. Glycerin and sodium hyaluronate draw in moisture and help the skin feel comfortable and plump. Konjac root extract smooths. Rooibos leaf and cherimoya fruit extract bring antioxidant support to help protect against the visible signs of daily fatigue.
Apply one patch under each eye. Leave on for 15 minutes. Gently massage in any remaining serum — no rinsing needed.
The result: eyes that look rested, refreshed, and ready.
A fresh, light floral scent with subtle botanical notes.
Dermatologically tested. Vegan. Nut-free.
✓ Refreshes tired-looking eyes
✓ Hydrates the delicate under-eye area
✓ Antioxidant support from botanical extracts
✓ 15 minutes — no rinsing needed
✓ 7 pairs per box
Key Ingredients: Antioxidants · Panthenol · Glycerin
Skin type: Normal, Dry
Concern: Under-eye fatigue
Weight: 7 g / 0.25 oz
Foundation that fits in your pocket — and actually takes care of your skin.
This tone-correcting CC stick minimises the appearance of blemishes, redness and pores with a lightweight, natural finish that looks like skin, not makeup. Mineral SPF30 protection from zinc oxide and titanium dioxide means your skin stays shielded from daily UV exposure without a separate sunscreen step.
Ceramides help support and strengthen the skin barrier. Organic cocoa butter keeps skin hydrated and comfortable throughout the day. Vitamin E provides antioxidant support. Organic sea buckthorn and black cumin seed oils add further nourishment from the INCI list — this stick does quietly more than it lets on.
Compact, mess-free and easy to apply anywhere. Apply directly to skin and blend for an even, natural finish.
An aquatic, fresh, floral scent.
✓ Tone-correcting natural coverage
✓ Mineral SPF30 sun protection
✓ Supports and strengthens the skin barrier
✓ Hydrating and comfortable all day
Certificate: Natural Certified
Key Ingredients: Ceramides · Cocoa Butter · Vitamin E
Available shades: Light (20) · Medium (25) · Tan (30) · Deep (35)
Skin type: All skin types
Concern: Damaged skin barrier, Dark spots
Weight 12 g / 0.42 oz
Great lashes don't require harsh ingredients.
This buildable mascara delivers length, volume and definition in one clean formula with no synthetic dyes, just intense black colour from pure mineral iron oxides.
One coat for a natural look, two or three for a more dramatic finish. The formula builds without clumping or heaviness.
Pea peptide and organic castor oil help nourish and condition lashes during wear, supporting a healthier-looking fringe over time. Carnauba and organic sunflower seed waxes create a smooth, buildable texture that coats each lash evenly from root to tip.
The precision brush separates and defines for a fuller, more polished result without overloading the lash.
Clean. Vegan. Naturally pigmented.
✓ Builds length and volume
✓ Helps nourish and condition lashes
✓ Pure mineral pigments — no synthetic dyes
✓ Buildable — one coat or several
✓ Precision brush for root-to-tip application
Key Ingredients: Pea Peptide · Organic Castor Oil · Carnauba Wax · Iron Oxides (mineral pigments)
The under-eye area is one of the first places where tiredness and uneven tone show up — and one of the most delicate to cover.
This lightweight, buildable concealer provides natural-looking coverage over imperfections and dark circles while an organic aloe juice base, organic shea butter and hyaluronic acid keep the skin hydrated throughout the day. The formula sits smoothly without settling into fine lines, delivering a luminous, brightened finish that looks like your skin — only more rested.
Organic blueberry fruit extract and peony root extract bring plant antioxidant support alongside the coverage. Pure mineral pigments provide the colour — no synthetic dyes.
Buildable from light to fuller coverage. Use it for targeted concealing, overall brightening, or subtle contouring in deeper shades.
Dermatologically tested. Suitable for sensitive skin, including the eye area. Available in 7 shades.
A neutral, slightly sweet scent.
✓ Conceals imperfections and dark circles
✓ Illuminates and brightens the under-eye area
✓ Hyaluronic acid for lasting hydration
✓ Does not settle into fine lines
✓ Buildable — light to full coverage
✓ Suitable for sensitive skin and the eye area
Certificate: Natural Certified · Dermatologically Tested
Key Ingredients: Hyaluronic Acid · Plant Antioxidants · Natural Mineral Pigments
Available shades: 10 Light Warm · 20 Medium Warm · 25 Medium Neutral
Skin type: All skin types
Concern: Sensitive skin, Under-eye fatigue
Volume: 4 ml / 0.14 fl oz
Developed by skincare experts, this foundation adapts seamlessly to your skin’s texture, providing even, semi-matte coverage and a natural-looking finish.
Plant-based peptides help support the skin’s elasticity, leaving it looking firmer and smoother.
The formula contains pure mineral pigments and is free from synthetic and animal-derived colorants.
99% natural origin. ECOCERT COSMOS Natural certified. Dermatologically tested. Suitable for all skin types including sensitive skin.
A herbal, fresh and aromatic scent from natural citrus essential oils.
✓ Buildable coverage — light to medium
✓ Velvety semi-matte finish
✓ Visually minimises the look of pores
✓ Peptides + hyaluronic acid for skin support
✓ Natural mineral pigments — no synthetic dyes
✓ Suitable for sensitive skin
Certificate: ECOCERT COSMOS Natural · Dermatologically Tested
Key Ingredients: Peptides · Pure Mineral Pigments
Skin type: All skin types
Concern: Dark spots, Sensitive skin
Volume: 30 ml / 1.01 fl oz
THE POWER OF NORDIC NATURE
Your skin deserves
more than just
promises
ANew Beauty is more than just a beauty brand.
To us, beauty means thefreedom to be yourself, feel comfortable in your own skin and let your natural glow shine through.
ANew Beauty represents freedom, lightness and radiance.
The freedom to follow your own path, care for yourself in a way that feels right for you, and never feel the need to fit into someone else’s idea of beauty.
We believe beauty doesn’t have to be perfect. It can be natural, authentic and uniquely yours.
High-Quality Natural and Certified Organic Skincare for Your Skin
Brightens the complexion, helps even out skin tone and visiblyreduce the appearance of dark spots.
Supports the skin barrier and helps protect against daily environmental stressors.
Helps restore the skin's natural moisture balance calming dryness, redness and irritation.
Supports the skin's natural renewal and helps visibly reduce the appearance of ageing signs.
BEAUTY IS A STATE OF FREEDOM
Find the product your skin
has been waiting for.
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Everything Your Skin Needs
Retinol is one of the most studied anti-aging ingredients in skincare. It's also one of the most likely to cause redness, peeling and sensitivity — especially in those with reactive or delicate skin.
This serum offers a different approach. Bidens Pilosa extract — a plant-derived retinol alternative used at 2% — works to visibly refine skin texture and reduce the appearance of fine lines and dark spots, without the irritation that can come with traditional retinol.
An organic aloe juice base soothes and conditions from the first application. Organic jojoba oil, organic rosehip oil and organic mango seed butter deliver deep nourishment. Hyaluronic acid and Sodium PCA maintain moisture levels throughout the day. Rose myrtle extract and organic sea buckthorn extract add antioxidant support — helping protect the skin from daily environmental stress.
Vitamin C and Vitamin E work alongside the formula to brighten and protect.
Suitable for all skin types, including sensitive skin. Use morning and evening.
A slightly sweet rose scent with a delicate touch of red geranium on a green and fruity background.
✓ Gentle natural retinol alternative — 2% Bidens Pilosa
✓ Helps visibly reduce the appearance of fine lines
✓ Helps reduce the appearance of dark spots
✓ Deep hydration — hyaluronic acid and Sodium PCA
✓ Antioxidant support from botanical extracts
✓ Suitable for sensitive skin
Key Ingredients: Aloe Juice · Sodium PCA · Vitamin C · Hyaluronic Acid · Vitamin E · Bidens Pilosa Extract (Retinol Alternative) · Jojoba Oil · Rose Myrtle Extract
Skin type: All skin types
Concern: Anti-aging, Blemishes
How to use: Apply a few drops to cleansed face morning and/or evening.
Volume: 30 ml / 1.01 fl oz
Fine lines are skin's way of telling you it needs support. This serum answers with two powerful peptides — Hexapeptide-11 and Dipalmitoyl Hydroxyproline — that work together to visibly smooth the skin and help restore elasticity and firmness over time.
An organic aloe juice base soothes and conditions the skin from the first application. Organic blueberry and strawberry seed oils bring antioxidant protection to guard against daily environmental stress. Ginkgo biloba extract, vitamin E, and ascorbyl palmitate add further antioxidant support, while hydrolysed hyaluronic acid helps maintain lasting moisture.
Fast-absorbing and lightweight — suitable for daily use.
A delicate floral scent with warm amber notes on a soft, powdery base.
✓ Visibly smooths and firms
✓ Helps reduce the appearance of fine lines
✓ Antioxidant-rich botanical oils
✓ Lightweight, fast-absorbing texture
How to use: Apply to clean skin.
Certificate: ECOCERT COSMOS Natural
Key Ingredients: Hexapeptide-11 · Dipalmitoyl Hydroxyproline · Phytosterols · Organic Aloe Juice · Hyaluronic Acid · Organic Blueberry Seed Oil · Strawberry Seed Oil · Ginkgo Leaf
Midday slump? Your skin notices it too. This weightless prebiotic mist gives your skin exactly what it needs — a reset. One spritz and you're back: hydrated, refreshed, balanced.
Prebiotics support your skin's natural microbiome and strengthen the barrier that keeps everything good in and everything bad out. Use it to set your morning makeup, or to wake up tired skin at 3 PM. Either way, your skin will thank you.
Hydrates and refreshes
Protects the skin barrier
Calming effect
Combine with: Perfect together as a duo with our Prebiotics Jelly Serum.
* Mist color may differ (white or transparent)
Key Ingredients:
Prebiotics
Hyaluronic acid
Sodium PCA
Volume 100 ml / 3.38 fl oz
Dull skin and dark spots are two of the most common skin concerns — and vitamin C is one of the most effective answers. This lightweight serum uses a stabilised form of vitamin C (Ascorbyl Glucoside, 2%) that is gentler and more stable than traditional L-Ascorbic Acid, delivering brightening and antioxidant benefits without irritation.
Ferulic acid works alongside vitamin C to enhance its effectiveness and support skin firmness. Organic sea buckthorn oil, rich in natural antioxidants, adds further protection against environmental damage. Five organic nourishing oils — jojoba, sweet almond, avocado, rosehip, and castor — leave the skin feeling soft, comfortable and visibly more radiant.
Hyaluronic acid and Sodium PCA maintain moisture levels throughout the day. Suitable for all skin types, including sensitive skin.
A sweet, juicy mandarin scent with delicate floral and citrus notes.
Use morning and evening on clean skin. When used in the morning, follow with sunscreen.
✓ Helps fade the appearance of dark spots
✓ 2% Vitamin C
✓ Healthy Glow
✓ Evens out skin tone
✓ Antioxidant protection against environmental damage
Key Ingredients: 2% Ascorbyl Glucoside (Vitamin C) · Ferulic Acid · Organic Sea Buckthorn Oil · Vitamin E · Organic Jojoba Oil · Organic Almond Oil · Organic Avocado Oil · Organic Rosehip Oil · Hyaluronic Acid · Sodium PCA
Volume: 30 ml / 1.01 fl oz
How we do things
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Our products are certified organic according to the international COSMOS standard by ECOCERT Greenlife — nourishing both skin and senses, without compromise.
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The heart of ANew Beauty lies in active ingredients sourced from flowers and herbs of Nordic meadows and forests. The unique, clean natural environment of the Nordic region contributes to the potency of every formula. No GMO ingredients — ever.
There are no GMO ingredients within the products.
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All ANew Beauty formulas are cruelty-free. We carefully source every ingredient to ensure no harm is done to wildlife — and we never use animal-derived colourants.
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Our packaging is recyclable. Our transport packaging is made from recycled materials. Because good skincare shouldn't cost the planet.
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Our formulas are developed using the concept of green formulation — environmentally responsible production that respects both human health and natural resources.
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Every step of our process — from sourcing to formulation to packaging — is designed to protect both the planet and the people on it.